The Swashbuckler looked at his mobile screen, again. He couldn’t believe it. Color.
It was a fall day, and the wind was blowing through the grey city streets. As he walked past the shiny plate glass windows of a big retailer, he appraised himself in the reflection. Black shoes. Black socks. Black pants. Black shirt. If the window could see through his pants, it would find black underwear.
The Swashbuckler was not used to color. Mobile applications generally steered away from color, favoring black or blue text on white. Yet here was this new mShopper application, beckoning him to try it. Rainbow colors, the blogs had warned. Trippy. Trippy indeed. With apprehension and uncertainty, the Swashbuckler started using the app as he went through the store doors.
First, he noticed the speed of use (courtesy of a powerful new search algorithm) and the new features. Hot Deals? First Dibs? Browsing by Category, and Merchant? The Swashbuckler was quickly warming to the new palette. Then he found the tomato link.
The tomato link stood apart from the rest. It said “See How it Works” in a field of wild brightness. Behind the link was a demo animation of mShopper, intended to show new users how to use it, and why. Clearly, new users would be drawn to the link. He thought about this. “If this gets more new users to join this little revolution,” he thought, “then it’s good, by definition.”
Then the big thought came to him, literally widening his eyes. The mCommerce revolution will be in color.
He went back to the app on his handset, and found a great product at eLuxury (http://eluxury.mshopper.com) to suit his bright new mood: a new pair of Paul Smith Mini Stripe boxers. [Paul Smith's comfortable woven cotton boxer flaunts signature multicolor stripes for distinctive style. With a twobutton fly and elasticized waistband. 100% woven cotton Twobutton fly Comfortable, elasticized waistband.]