Scientists at mShopper’s secure Mind Propulsion Labs have managed to produce a product search method which yields results which are more than 10 times better than typical methods.
“How did we do this?” asked lead scientist Dr. McGeorge McSweeney. “Well, if you reporters had the benefit of basic 3rd grade math, you wouldn’t ask these silly questions. This would be a non-story.” McSweeney went on to explain to gathered reporters that that the patented two-field product entry yields results which are 10 times more accurate than standard single-entry searches, not twice as accurate, as previously assumed.
“When you create a second dimension for search, you’re adding an order of magnitude to the query,” he explained in an exasperated tone, intertwined with a bit of condescension. “People who search for both Brand and Model will obviously get results which are far more accurate than single-query searches because we’re searching for models within a brand,” he added.
In fact, the results are even more than 10x better. Because mShopper allows users to enter partial Brands and Models, accurate results can be achieved in far fewer keystrokes, an important feature for mobile users who are on the go. Using the partial entry feature, users can enter “pan” when they’re searching for “Panasonic” TVs, for example, thus saving the time and effort required to enter the whole brand. “mShopper’s query fields were optimized both for shopping and for mobile use,” Dr. McSweeney said. “This is nothing new,” he added. “Please stop bothering me.”
Consumers were quick to comment on the changes. In an informal survey of users, 98.2% of first-time visitors favored the dual-entry search results.